ABOUT ROUTE.

I led the strategic development of a high-impact explainer video designed to communicate our solution's core value proposition to our ideal customer profile. This project involved hiring a video production company, working to create storyboards to communicate the challenge we solve in a clear, compelling message, and collaborating with cross-functional teams to bring the project to life.

After overseeing production from concept through storyboarding, scripting, design, and final delivery, I implemented targeted distribution strategies that increased engagement among key decision-makers. The resulting video improved prospect understanding, shortened sales cycles, and served as a versatile asset across multiple marketing channels, generating positive feedback from both our internal teams and customers.