BUILDING THE FUTURE.

At Upper Hand, I designed and executed a highly targeted ABM campaign to engage 100 top sports and fitness brands in a memorable way. We created a custom direct mail experience—a bold, oversized box designed to look like a giant LEGO brick, containing a custom LEGO kit that, when assembled, formed a trophy. This playful yet strategic concept reinforced the idea that with the right tools, businesses can build their own success.

From concept to delivery, I led the design, messaging, and execution to ensure the campaign stood out and sparked conversations. The initiative drove high engagement, with recipients sharing their completed trophies and opening doors for deeper sales conversations.