INTERNATIONAL WOMEN’S DAY.

For Upper Hand’s International Women’s Day campaign, I led the design and development of a multi-channel initiative celebrating iconic female athletes who have shaped the world of sports. Our goal was to highlight their achievements, inspire our audience, and reinforce Upper Hand’s commitment to championing women in athletics.

From concept to execution, I collaborated with design, content, and social teams to create engaging visuals, compelling stories, and interactive elements that resonated with our community. The campaign successfully drove engagement across platforms, sparking meaningful conversations and reinforcing our brand’s values.