CUSTOMER LOVE.
I dreamed up, produced, and launched Route’s first Customer Love video in Spring 2024. This powerful testimonial video featured endorsements from recognized brands including Daily Drills, Logan Hollowell, and Fly by Jing. It was designed to establish social proof and enhance our brand equity through authentic customer stories.
By showcasing real experiences from respected brands across diverse industries, the video reinforced our market credibility, simplified the buying decision for prospects, and provided our sales team with a compelling conversion tool. The final product communicated our value proposition through the trusted voices of satisfied customers and became a cornerstone asset across our marketing channels.