THE STATE OF ECOMMERCE.

In Fall 2024, I spearheaded the development of a comprehensive State of Ecommerce report in strategic partnership with Haymaker, a leading PR agency. This in-depth 23-page report synthesized insights gathered from 1,250 shoppers, offering a nuanced portrait of contemporary consumer behaviors and preferences. The research illuminated critical trends in customer returns, spending patterns, policy expectations, and overall shopping experiences.

By analyzing this robust dataset, we delivered actionable intelligence that helped retailers better understand evolving consumer mindsets and optimize their ecommerce strategies accordingly. The report generated significant industry attention, picking up coverage in media outlets including MSN and Business Insider, positioning our brand as a thought leader in the ecommerce space, securing valuable media coverage, and providing our sales team with a powerful tool to engage prospects through data-driven conversations about market challenges and opportunities.