ICP VERTICAL MARKETING.

I developed and executed a comprehensive ICP vertical marketing strategy, ensuring Route’s messaging resonated deeply across key industries. This initiative included building messaging matrices to define pain points and value propositions for each vertical, as well as creating specialized pitch decks, one-pagers, and display ads to support both sales and marketing efforts.

To bring this to life, I worked cross-functionally with sales, product, design, and demand generation teams, ensuring that our assets aligned with real customer needs, market trends, and business objectives. By collaborating closely across teams, I ensured that every touchpoint—from outreach to closing—was optimized for engagement and conversion. This approach led to more effective sales conversations, shorter deal cycles, and stronger brand positioning within our target industries.