PREPARE FOR PEAK.

I led the concept, development, and execution of our “Prepare for Peak Season" webinar, designed to equip brands with proven strategies for maximizing success during the Black Friday rush. Partnering with Colleen Coulter, SVP of Customer Success at Route, we shared key insights from top eCommerce brands—including Wellbel, Bylt Basics, Caraway, and For Love & Lemons—on how they optimized operations, marketing, and customer experience ahead of peak season.

From crafting the content strategy to moderating the live discussion, I ensured the webinar delivered actionable takeaways and real-world examples that resonated with our audience. The event drove strong attendance, engagement, and follow-up opportunities, solidifying our brand as a go-to resource for peak season readiness.